Health Care Provider - Salesforce Health Cloud & Marketing Cloud
Industry
Client is a health care provider, who offer a unique approach to healthcare.
Goal
Enhance Marketing Cloud performance by streamlining data management, optimizing email delivery, leveraging AI capabilities, and refining customer journeys to increase platform utilization and ROI
Challenges
- Data quality issues
- Inefficient data management (import/export, external data integration)
- Suboptimal AI utilization within Marketing Cloud
- Ineffective customer journey design
How MSQUARE added value
- Improved data quality by addressing unsubscribe sync, de-duplication, and duplicate email issues.
- Streamlined data management processes (import/export, external data integration).
- Optimized Einstein AI functionalities for enhanced campaign performance.
- Refined customer journeys using Journey Builder for improved engagement and ROI.
Services Delivered
- Implementation
- Managed services
Technology
- Salesforce Health Cloud & Marketing Cloud
- Import External Data
- Export Marketing Cloud Data
- Einstein AI - Activation
- Analytics Builder
- Email Studio