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Introduction

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Challenge

A major e-commerce platform struggled to manage its high volume of customer inquiries, returns, and personalized marketing campaigns. Lack of integration across digital channels led to inconsistent customer experiences.

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Solution

Deployed a multi-cloud CRM solution integrating AWS and Salesforce for AI-driven chatbots, automated workflows, and predictive customer analytics.

Outcome

Increased customer retention by 40%, reduced response time by 50%, and enhanced personalized product recommendations, boosting revenue.