Introduction
A Fortune 500 retail company, with a global presence, struggled with data silos and slow decision-making due to fragmented and outdated data infrastructure. The company’s massive customer base and diverse product catalog required a robust data management system to optimize operations and improve customer experiences. However, legacy systems created bottlenecks, limiting scalability and agility.
Challenge
A global pharmaceutical company faced inefficiencies in managing relationships with healthcare providers (HCPs) and researchers. Their existing CRM system was fragmented across multiple regions, causing compliance issues and poor customer data management. Sales representatives struggled with outdated information, leading to ineffective engagement with doctors and hospitals.
Solution
The company partnered with a CRM-focused managed services provider (MSP) to implement a unified cloud-based CRM with:
- Automated physician profiling and segmentation
- Integration with regulatory databases to ensure compliance with drug promotion guidelines
- AI-driven engagement tracking to optimize HCP interactions
- Secure data storage and reporting to meet HIPAA and GDPR requirements
Outcome
- Increased HCP engagement by 45% with personalized outreach strategies
- Reduced compliance risks by 70% through automated regulatory checks
- Improved sales rep efficiency by 50%, enabling them to access real-time physician data
- Streamlined CRM maintenance, reducing IT costs by 30% through managed services